It sounded too good to be true.
A beer company, for some reason, needed public relations help in getting the word out about its new brew, and my new friends, KKPR in upstate Pa., wanted ME to have a look at a press kit. Two weeks later, the package from East Coast Beer Company in Point Pleasant, N.J. arrived with three bottles of Beach Haus "classic American pilsner."
My expression here says it all. A crumb had fallen from God's table.
Smooth - check. Golden - check. Full-bodied - check. It's a craft brew without being too pretentious - a difficult balance to strike.
Even more scintillating is the two guys that run East Coast wanted Beach Haus to be something you'd want to leisurely sip at the beach, and something that hearkened back to the German-American type beers that were made before prohibition.
Prohibition was truly a dark time in American history. But then after our nation came to its senses, and the 21st Amendment legalized alcoholic beverages, beers were made with rice and corn. These ingredients did their job in the fermentation process, but made the mass produced American beers decidedly bland.
The skinny on Beach Haus is East Coast Beer Company is finally branching out from being Jersey-only, and into Pennsylvania and New York. I can't wait to get my hands on a case of this at local distributors!
Better still, East Coast's Beach Haus has a spinoff blog site, www.celebratetherealjerseyshore.com.
Haha - take that, MTV!!!
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