Sunday, November 29, 2009

What's the song in that commercial?

TV commercials need to be more like old-school music videos and tell you the artist and title of the song that's playing.
Two of the catchiest "edited for TV" commercial tunes playing right now are selling super-smart phones by HTC and Blackberry.
The HTC commercial sounds like a jazz piano riff that some DJ put a beat under. A little research shows that that's exactly what it is - the Felix Da Housecat Heavenly House Mix of "Sinnerman" by Nina Simone. Who knew?!
Blackberry does tell you that their song is by Switchfoot, but withholds the title. That would be "The Sound (John M. Perkins' Blues)." Being a Christian rock act, some of the band's ardent followers aren't too keen on their heroes being used to market the Blackberry Storm.
Also, kudos to Cadillac for exposing "1901" by the French indie band Phoenix to a wider audience. Love that song!

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