Tuesday, August 2, 2011

Why radio still rules

Scanning the radio dial frequency by frequency turns up the darndest things.
106.7-FM in Harrisburg, which was known for the longest time as Mix 106.7, has an eyebrow-raising new persona: CHANNEL 106.7, HIP-HOP, HAIR BANDS AND EVERYTHING IN BETWEEN!

A segue from "Jump Jump" by Kriss Kross ....

into "Down Boys" by Warrant....


Variety in radio can be like a loaded gun sometimes. It was extreme music style shifts like that that killed top 40 radio circa 1988 through about 1994.
But I said something similar back when 95.7 Ben-FM hit the airwaves in Philly. "A format for radio nerds? It'll never sell," I scoffed. Well, they're still there, so what do I know?
Props to Channel 106.7 for taking a chance with this experiment. With satellite radio, all those iTunes channels, Pandora, and more competing for people's ears, you have to do something to stand out.

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