Showing posts with label kriss kross. Show all posts
Showing posts with label kriss kross. Show all posts

Tuesday, August 2, 2011

Why radio still rules

Scanning the radio dial frequency by frequency turns up the darndest things.
106.7-FM in Harrisburg, which was known for the longest time as Mix 106.7, has an eyebrow-raising new persona: CHANNEL 106.7, HIP-HOP, HAIR BANDS AND EVERYTHING IN BETWEEN!

A segue from "Jump Jump" by Kriss Kross ....




into "Down Boys" by Warrant....



was WIGGITY-WIGGITY-WIGGITY WACK, yo!!!

Variety in radio can be like a loaded gun sometimes. It was extreme music style shifts like that that killed top 40 radio circa 1988 through about 1994.
But I said something similar back when 95.7 Ben-FM hit the airwaves in Philly. "A format for radio nerds? It'll never sell," I scoffed. Well, they're still there, so what do I know?
Props to Channel 106.7 for taking a chance with this experiment. With satellite radio, all those iTunes channels, Pandora, and more competing for people's ears, you have to do something to stand out.